Revenue Calculator
Calculate the long-term revenue impact of your A/B test results
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Baseline Metrics
Enter your current monthly traffic, conversion rate, and average order value to establish your baseline revenue.
How to Use This Revenue Calculator
- Enter your baseline metrics: monthly traffic, conversion rate, and average order value.
- Input your A/B test results, including the uplift percentage and test start date.
- Adjust for seasonality by entering monthly traffic variations and conversion rates.
- Set decay percentages to account for the diminishing impact of your test over time.
- Review the projected revenue impact and detailed monthly breakdowns in the results section.
- Use the "Try Demo Mode" button to see how the calculator works with sample data.
Key Terms and Definitions
- Baseline Metrics
- Your current performance metrics before implementing A/B test changes.
- Uplift Percentage
- The percentage improvement observed in your A/B test variant compared to the control.
- Seasonality
- Monthly variations in traffic and conversion rates due to seasonal factors.
- Decay
- The gradual decrease in the effectiveness of your A/B test changes over time.
- Incremental Revenue
- Additional revenue generated as a result of implementing your A/B test changes.
- Cumulative Revenue
- Total additional revenue accumulated over time from your A/B test changes.